Engaging the private sector in times of funding pressure
International NGOs are facing an acute funding crisis that is putting programme delivery and institutional sustainability under strain.
In this context, engagement with the private sector – particularly through corporate sponsorship – remains a largely underexplored but increasingly appealing option within a diversified funding strategy.
Yet many NGOs hesitate to pursue sponsorship due to uncertainty about how it works in practice, concerns around reputational or mission risks, or doubts about their readiness.
This practical conference will demystify corporate sponsorship by focusing on how it actually functions: how companies make decisions, what motivates them beyond philanthropy, and what they typically expect from NGOs.
